March Market
See all the Special Events we hosted from from March 21-23, 2010! Be sure to join our mailing list for the most up-to-date information.
Effective Marketing with your Web site
Courtney Hill, Chief Executive Office, Market M, LLC
Your web site is a central tool in managing an effective marketing program, but how do you effectively integrate it with all your other marketing activities to achieve maximum return? This interactive training session will help you to understand how to best structure and utilize your web site in line with a broad variety of marketing tactics ranging from advertising to sales, public relations, events, search engine optimization, pay-per-click advertising, and social media. The goal is to help you understand the role of web sites in the marketing mix while showing you a wide variety of tactics and techniques that can make your marketing campaigns more seamless and effective.
Courtney Hill is the chief executive officer of Market M, LLC. In this role, Courtney supervises all client strategy and new business development, provides senior client counsel and manages business operations and finances for Market M. A frequent presenter and lecturer on a variety of topics relating to small business management, Courtney has been recognized by industry leading publications and organizations such as PR Week and the Public Relations Society of America and one of the nation’s leading experts in entrepreneurial marketing.
Market M is an integrated marketing firm focused on providing comprehensive project and campaign-based solutions for small to mid-sized businesses, as well as non-profits. We also help large companies and government agencies develop marketing campaigns targeting the small business marketplace, and serve as a low-cost alternative for developing marketing support material for organizations of all sizes.
Monday, March 22
12 pm lunch and seminar
Suite # 13-550
RSVP REQUIRED: events@shopchicagomarket.com
Please include the event title in the subject line when you RSVP
Also on Monday - Melrose: Throughout the Seasons....
Hospital Gift Shop Managers Seminar: Create The “Buzz” No Matter What The Budget In Hospital Gift Shop Marketing”
open to all interested retailers/buyers
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Hospital Gift Shops are no longer a corner business, but a vibrant and needed profitable business venture. Hospital Gift Shops can brand and create a niche customer base with merchandising, display marketing and promotions to help build a true profit center.
Join us for a presentation on "best practices" in hospital gift shop marketing management to learn how to create the "buzz" and "pizzazz" no matter what your budget is.
JoAnne Stone-Geier is a marketing and branding expert as well as a public speaker, writer and consultant for the gift, home furnishing, hospital gift shops, food industries, and a corporate gift retail pioneer. An Interior Designer by trade, she used those skills to create the corporate gift divisions for Neiman Marcus/Chicago and Carson Pirie Scott/Corporate Level. Thereafter, she served as the National Sales & Marketing Director for Jaffa Crystal, one of the largest suppliers to the corporate gift market. Jo Anne spends time writing, and lecturing around the country. She is the co-author of a book called, LAUNCH IT! How to Turn Good Ideas Into Great Products That Sell, published by HarperCollins (September 2005).
Tuesday, March 23
9:30 am breakfast
11 am presentation
12:15 pm lunch
Suite # 13-550
RSVP REQUIRED: events@shopchicagomarket.com
Getting Into Your Customer's Minds to get into Their Wallets
It’s not why customers buy, but how they buy. Each generation poses a different set of challenges within the selling process and in today’s environment; retailers need to be savvy in marketing and merchandising to each customer segment.
Learn how to target your merchandising and promotions to the right customer base
Learn how to extend your brand to reach new customers with the right language that can speak to Gen X and Y, and on through the "baby boomers" to support the selling process.
JoAnne Stone-Geier is a marketing and branding expert as well as a public speaker, writer and consultant for the gift, home furnishing, hospital gift shops, food industries, and a corporate gift retail pioneer. An Interior Designer by trade, she used those skills to create the corporate gift divisions for Neiman Marcus/Chicago and Carson Pirie Scott/Corporate Level. Thereafter, she served as the National Sales & Marketing Director for Jaffa Crystal, one of the largest suppliers to the corporate gift market. Jo Anne spends time writing, and lecturing around the country. She is the co-author of a book called, LAUNCH IT! How to Turn Good Ideas Into Great Products That Sell, published by HarperCollins (September 2005).
Tuesday, March 23
1 pm lunch & seminar
Suite # 14-100, A&B Home
RSVP REQUIRED: events@shopchicagomarket.com
Hosted by Duncan & Company.
Presented By: Women’s Business Development Center .jpg){kind=small}
This March, The Chicago Market is proud to be running concurrently with:
The best show for the top women's brands, all in one easy-to-shop location
The leading show for all your bridal and special occasion needs
